Just how dumb does Wal-Mart think we are?

For the record I do not like Wal-Mart, I think they are very much like some huge corporate vacuum cleaner.  They descend on cities and small towns and begin gobbling up everything in sight.

By virtue of its large size they can demand concessions from suppliers, pretty much guaranteeing that they have a rock bottom low price on pretty much everything.  Local businesses, especially in small towns cannot compete, the net effect is the desertification of the local economy effectively turning a once thriving local economy into a generic Wal-Mart town.

This has been well documented around the globe, along with the other atrocities committed by this mega-corporation, which I do not have the time or patience to list here.

However, I did indeed find myself in one of those soul sucking mega marts just the other day looking for something that I could not seem to find anywhere else, such is life.  Dar and I were walking down the aisle and came across a couple staring with a combination of horror and bemusement at one of those ubiquitous “Rollback” signs that dot the Wal-Martian landscape.

This one proudly proclaimed that prices along with human dignity are subject to strange forces inside Wal-Mart.  Apparently a “Rollback” includes raising prices.

Rollback Sign: Note the previous price in Yellow $89.97